This exercise helps you understand the basics of SEO and how to optimize a website for search engines.
Step 1: Choose a Website
- Select a website you want to practice on.
- Example: Your company website or a small business website.
Step 2: Identify 3 Target Keywords
- Pick 3 keywords that best describe your services or products.
- Example for a digital marketing company:
- “SEO training online”
- “digital marketing course”
- “learn SEO beginners”
Step 3: Optimize a Page
- Use your keywords in key areas of a webpage:
- Title: Include your main keyword.
- Headings (H1, H2, H3): Include relevant keywords naturally.
- Meta Description: Write a short, appealing description including 1–2 keywords.
Step 4: Check Technical SEO
- Ensure your website is fast and mobile-friendly.
- Tools: Google PageSpeed Insights, Mobile-Friendly Test.
- Make sure your website uses HTTPS for security.
Step 5: Write a Short Blog Post
- Create a blog post of at least 300 words.
- Include your target keywords naturally in:
- Title
- Subheadings
- Paragraphs
- Example:
- Title: “Top 5 SEO Tips for Beginners”
- Use “SEO training online” and “learn SEO beginners” in the content.
Goal of the Exercise
- Understand how keywords, on-page SEO, and content affect Google rankings.
- Learn to improve website visibility and attract organic traffic.
- Build a foundation for more advanced SEO strategies.
