This exercise helps you understand the basics of SEO and how to optimize a website for search engines.


Step 1: Choose a Website

  • Select a website you want to practice on.
    • Example: Your company website or a small business website.


Step 2: Identify 3 Target Keywords

  • Pick 3 keywords that best describe your services or products.
    • Example for a digital marketing company:
      1. “SEO training online”
      2. “digital marketing course”
      3. “learn SEO beginners”


Step 3: Optimize a Page

  • Use your keywords in key areas of a webpage:
    • Title: Include your main keyword.
    • Headings (H1, H2, H3): Include relevant keywords naturally.
    • Meta Description: Write a short, appealing description including 1–2 keywords.


Step 4: Check Technical SEO

  • Ensure your website is fast and mobile-friendly.
    • Tools: Google PageSpeed Insights, Mobile-Friendly Test.
  • Make sure your website uses HTTPS for security.


Step 5: Write a Short Blog Post

  • Create a blog post of at least 300 words.
  • Include your target keywords naturally in:
    • Title
    • Subheadings
    • Paragraphs
  • Example:
    • Title: “Top 5 SEO Tips for Beginners”
    • Use “SEO training online” and “learn SEO beginners” in the content.


Goal of the Exercise

  • Understand how keywords, on-page SEO, and content affect Google rankings.
  • Learn to improve website visibility and attract organic traffic.
  • Build a foundation for more advanced SEO strategies.